What led you to Beth Interactive?
Before coming to BI, I worked in nonprofit fundraising for seven years and earned a Master of Arts in Health Communication. I believe strongly in the power of language, and I was searching for a role that let me blend strategic communication, narrative development and project management… plus a healthy dose of data-driven process. When I read the BI job description, it turned out the dream job was real!
What is your favorite part of your job?
I love how often I get to ask “why?” Why did we choose this phrase, and how does it connect to the client’s mission? How does that word resonate with the intended audience, and how does geography change its meaning? Language questions, forever! I also love a complicated project timeline; one of life’s many wonders.
Ask me about:
Regionally-specific baked goods; writing novels; and the joys of meal prep.