EMAIL MARKETING
How do you make a
good email great?
EMAIL MARKETING
How do you make a
good email great?
At Beth Interactive, we love emails. We love writing the perfect message and creating outstanding designs. We love split testing, countdown clocks and animated GIFs. Most of all, we love nerding out on data—using every email’s results to inform how the next one could be even better.
And at the center of each strategy is you. We customize communications to share your voice with the right people, at the right time, in the right way.
By the Numbers
Optimization + Personalization
Testing makes perfect! That’s why we routinely optimize our emails by A/B testing subject lines, content, images and time of day to see what works best for your unique audiences. We also use personalization—going beyond just “Dear FirstName”—to make our campaigns even more successful.
Robust Analytics
We know the name of every person who clicks on each link in your emails—and so will you! We provide a detailed report shortly after each email send, sharing raw numbers and interpretations to guide your future campaigns and help drive a giving pipeline. And just wait until you see one of our comprehensive campaign reports!
Technical Tidbits
We make sure our emails look great across all devices by testing on 72 mobile and desktop platforms. We also follow technical best practices and partner with your information services department to ensure emails can be delivered successfully.
